diff --git a/src/include/switch_types.h b/src/include/switch_types.h
index e71570c21d..b9e1d47a6f 100644
--- a/src/include/switch_types.h
+++ b/src/include/switch_types.h
@@ -155,6 +155,8 @@ SWITCH_BEGIN_EXTERN_C
 #define SWITCH_CHANNEL_EXECUTE_ON_ORIGINATE_VARIABLE "execute_on_originate"
 #define SWITCH_CHANNEL_EXECUTE_ON_POST_ORIGINATE_VARIABLE "execute_on_post_originate"
 #define SWITCH_CHANNEL_EXECUTE_ON_PRE_ORIGINATE_VARIABLE "execute_on_pre_originate"
+#define SWITCH_CHANNEL_EXECUTE_ON_HOLD_VARIABLE "execute_on_hold"
+#define SWITCH_CHANNEL_EXECUTE_ON_UNHOLD_VARIABLE "execute_on_unhold"
 
 #define SWITCH_CHANNEL_EXECUTE_ON_PRE_BRIDGE_VARIABLE "execute_on_pre_bridge"
 #define SWITCH_CHANNEL_EXECUTE_ON_POST_BRIDGE_VARIABLE "execute_on_post_bridge"
@@ -167,6 +169,8 @@ SWITCH_BEGIN_EXTERN_C
 #define SWITCH_CHANNEL_API_ON_ORIGINATE_VARIABLE "api_on_originate"
 #define SWITCH_CHANNEL_API_ON_POST_ORIGINATE_VARIABLE "api_on_post_originate"
 #define SWITCH_CHANNEL_API_ON_PRE_ORIGINATE_VARIABLE "api_on_pre_originate"
+#define SWITCH_CHANNEL_API_ON_HOLD_VARIABLE "api_on_hold"
+#define SWITCH_CHANNEL_API_ON_UNHOLD_VARIABLE "api_on_unhold"
 
 #define SWITCH_CALL_TIMEOUT_VARIABLE "call_timeout"
 #define SWITCH_HOLDING_UUID_VARIABLE "holding_uuid"
diff --git a/src/switch_channel.c b/src/switch_channel.c
index 66e18a323c..9a290fa44d 100644
--- a/src/switch_channel.c
+++ b/src/switch_channel.c
@@ -868,8 +868,12 @@ SWITCH_DECLARE(void) switch_channel_mark_hold(switch_channel_t *channel, switch_
 
 	if (on) {
 		switch_channel_set_flag(channel, CF_LEG_HOLDING);
+		switch_channel_execute_on(channel, SWITCH_CHANNEL_EXECUTE_ON_HOLD_VARIABLE);
+		switch_channel_api_on(channel, SWITCH_CHANNEL_API_ON_HOLD_VARIABLE);
 	} else {
 		switch_channel_clear_flag(channel, CF_LEG_HOLDING);
+		switch_channel_execute_on(channel, SWITCH_CHANNEL_EXECUTE_ON_UNHOLD_VARIABLE);
+		switch_channel_api_on(channel, SWITCH_CHANNEL_API_ON_UNHOLD_VARIABLE);
 	}
 
 	if (switch_event_create(&event, on ? SWITCH_EVENT_CHANNEL_HOLD : SWITCH_EVENT_CHANNEL_UNHOLD) == SWITCH_STATUS_SUCCESS) {
diff --git a/src/switch_ivr.c b/src/switch_ivr.c
index 1443f989cf..bba12cf20d 100644
--- a/src/switch_ivr.c
+++ b/src/switch_ivr.c
@@ -1555,12 +1555,14 @@ SWITCH_DECLARE(switch_status_t) switch_ivr_hold(switch_core_session_t *session,
 		}
 	}
 
+	switch_channel_execute_on(channel, SWITCH_CHANNEL_EXECUTE_ON_HOLD_VARIABLE);
+	switch_channel_api_on(channel, SWITCH_CHANNEL_API_ON_HOLD_VARIABLE);
+
 	if (switch_event_create(&event, SWITCH_EVENT_CHANNEL_HOLD) == SWITCH_STATUS_SUCCESS) {
 		switch_channel_event_set_data(channel, event);
 		switch_event_fire(&event);
 	}
 
-
 	return SWITCH_STATUS_SUCCESS;
 }
 
@@ -1634,6 +1636,8 @@ SWITCH_DECLARE(switch_status_t) switch_ivr_unhold(switch_core_session_t *session
 		switch_core_session_rwunlock(b_session);
 	}
 
+	switch_channel_execute_on(channel, SWITCH_CHANNEL_EXECUTE_ON_UNHOLD_VARIABLE);
+	switch_channel_api_on(channel, SWITCH_CHANNEL_API_ON_UNHOLD_VARIABLE);
 
 	if (switch_event_create(&event, SWITCH_EVENT_CHANNEL_UNHOLD) == SWITCH_STATUS_SUCCESS) {
 		switch_channel_event_set_data(channel, event);